Amanda Pitts of Wicked Clean has approached Mahurin.me Digital Marketing regarding a website project in which we are unsure what direction to go as of yet. Mahurin.me Digital Marketing will provide multiple solution options to the issue(s) that Amanda & Wicked Clean are facing in their digital presence, growth, and development.
Scope of Services
Build a WordPress Website, effectively migrating from WIX.
Wix Maintenance
Alternatively, if continuation of the existing platform (WIX) is desired, the additional recommendations are still pertinent.
Additional Recommendations
Upon completion and launch of the WordPress website, it is advised to keep ongoing maintenance for Search Engine Optimization, Social Media Marketing, Paid (Pay-Per-Click) Advertising, Content Strategy, & Public Relations.
Search Engine Optimization
Utilizing 1-2 hours a week, this will include auditing site performance in Google, Bing, and other search engine indexes, and both suggesting changes and enacting them based on desired performance. This will also include a report from Google Search Console automatically once monthly to provide relevant data to the campaign.
Social Media Marketing
Utilizing around 4-5 hours a month, this includes creating social media posts, creating accompanying images for those posts, and scheduling them for syndication/publication. I recommend using a social media scheduling tool of which you maintain ownership, and sharing access with me so that way your content library is uninterrupted in the event you should terminate services with Mahurin.me Digital Marketing.
Pay-Per-Click (Paid) Search Advertising
Ads can be generated on Google, other search engines, and social media platforms in a variety of formats to meet your conversion goals. This will come with an hourly rate for management, and a budget that goes directly to the advertising platforms. These platforms include but are not limited to: Google Ads (including YouTube) Facebook Ads LinkedIn Ads Yelp Ads Thumbtack Ads And more.
Content Strategy
This item includes creating website content in any format, and price/time commitment is dependent upon the type of content desired. For example, Video generation, either by film or by AI generation, takes the most time to produce and edit. Blog content, however, can be generated and published very quickly with the help of AI generation. While it is recommended not to forego this item, it has the most flexibility with strategy and resources requirements.
Public Relations
This is the most scalable additional recommendation. Ranging from press releases to media exposure, this is entirely dependent upon your branding goals. This can be discussed in further detail upon launch of the website/revamp of the WIX website.
Timeline
Depending upon the options for additional recommendations chosen within this proposal, the website itself takes a minimum of 12 hours.
Estimated Timeline:
30 Days to Launch the Website
Set up Hosting Infrastructure & Get Assets
Week 1
Work Up Initial Design on Template
Week 2
Revision Period
Week 3
Final Revision & Website Launch
Week 4
Marketing Coordination Begins
Week 5+
Your Investment
To begin the WordPress project, a complete invoice deposit is required for the hourly cost estimate. This will be a one-time cost--if the project goes over estimated time, you will not be billed any additional amounts. If the WIX Option is chosen, then a deposit relative to the cost of 5 hours of labor is required, and all work will be tracked and billed in 5 hour increments.
WordPress Website (Labor)
$1520.00
WordPress Premium Theme License
$75
Total: $1595
Approve Proposal
If you would like to join us and become a client then we’d be delighted to have you.