Sharon, the owner of Just Vinyl & Crafts has approached Mahurin.me Digital Marketing / MadMen Marketing regarding a website project to redesign an ecommerce solution from Shopify. We can provide multiple solutions to the ecommerce design that Sharon & Just Vinyl & Crafts are desiring in their digital presence, growth, customer reach, and development.
Scope of Services
Build a WordPress Website, effectively migrating from Shopify and utilizing WooCommerce & WooPayments.
Shopify Maintenance
Alternatively, if continuation of the existing platform (Shopify) is desired, the additional recommendations are still pertinent.
Additional Recommendations
Upon completion and launch of the WordPress website, it is advised to keep ongoing maintenance for Search Engine Optimization, Social Media Marketing, Paid (Pay-Per-Click) Advertising, Content Strategy, & Public Relations.
Search Engine Optimization
Utilizing 1-2 hours a week, this will include auditing site performance in Google, Bing, and other search engine indexes, and both suggesting changes and enacting them based on desired performance. This will also include a report from Google Search Console automatically once monthly to provide relevant data to the campaign.
Social Media Marketing
Utilizing around 4-5 hours a month, this includes creating social media posts, creating accompanying images for those posts, and scheduling them for syndication/publication. I recommend using a social media scheduling tool of which you maintain ownership, and sharing access with me so that way your content library is uninterrupted in the event you should terminate services with MadMen Marketing.
Pay-Per-Click (Paid) Search Advertising
Ads can be generated on Google, other search engines, and social media platforms in a variety of formats to meet your conversion goals. This will come with an hourly rate for management, and a budget that goes directly to the advertising platforms. These platforms include but are not limited to: Google Ads (including YouTube) Facebook Ads LinkedIn Ads Yelp Ads Poshmark Ads Ebay Ads More to be recommended later.
Content Strategy
This item includes creating website content in any format, and price/time commitment is dependent upon the type of content desired. For example, Video generation, either by film or by AI generation, takes the most time to produce and edit. Blog content, however, can be generated and published very quickly with the help of AI generation. While it is recommended not to forego this item, it has the most flexibility with strategy and resources requirements.
Public Relations
This is the most scalable additional recommendation. Ranging from press releases to media exposure, this is entirely dependent upon your branding goals. This can be discussed in further detail upon launch of the website/revamp of the Shopify website.
Timeline
Depending upon the options for additional recommendations chosen within this proposal, the website itself takes a minimum of 20 hours.
Estimated Timeline:
2 Weeks to Launch
Set up Hosting Infrastructure & Get Assets
Week 1
Work Up Initial Design on Template
Week 2
Revision Period
Week 3
Final Revision & Website Launch
Week 3
Marketing Coordination Begins
Week 3+
Your Investment
To begin the website redesign project, a complete invoice deposit is required for the hourly cost estimate. This will be a one-time cost--if the project goes over estimated time, you will not be billed any additional amounts. The total cost is for the website product itself.
Website (Labor)
$1900
Premium Theme License
$75
Server Rent (Annual)
$180
Total: $2155
Approve Proposal
If you would like to join us and become a client then we’d be delighted to have you.